Annual income at IGG Inc has reached a brand new file of HK $6 billion. This represents a rise of 11 % since final 12 months. IGG’s flagship sport, Lords Cell, has continued to generate secure income for the corporate since its launch six years in the past.
In 2021, IGG expanded its advertising and marketing promotions and R;D groups with the intention to drive extra long-term progress. The will increase in bills because of this lowered the corporate’s internet revenue to HK $420 million.
The corporate additionally recorded a loss on investments of practically HK $55 million. This has resulted in an general lower in internet revenue from HK $2.1 billion to HK $370 million in 2021.
IGG In 2021
IGG has launched a number of new video games in several genres to assist diversify its portfolio, which has induced a rise in income of 11 %.
As of the tip of 2021, IGG’s cellular video games and apps can be found in 23 languages worldwide and have practically 1.3 billion customers, with 36 million month-to-month energetic customers in additional than 200 nations.
IGG’s enhance in advertising and marketing promotion efforts and growth of R;D groups induced short-term strain on their internet revenue. Nevertheless, these choices have been made below the technique of reaching extra long-term momentum for the corporate.
Lords Cell and Time Princess
Lords Cell is IGG’s main cellular sport and is the corporate’s first cross-platform, multi-language, real-time sport. Since its launch in 2016, the sport has been well-received and continues to generate secure earnings for the corporate.
As of the tip of 2021, Lords Cell has over 490 million registered customers and 12 million month-to-month energetic customers worldwide. The sport maintains a month-to-month gross billing of over HK $440 million.
IGG’s Time Princess sport, launched in 2020, has had new interactive tales often launched and has been concerned in a number of collaborative occasions. It has since been chosen for Greatest Choose Up And Play on the Better of 2021 Awards by Google Play in South Korea.
Wanting Forward to 2022
IGG has a line-up of recent titles, together with technique and motion video games, scheduled for launch, together with a brand new motion sport known as Venture Yeager.
Nevertheless, as competitors continues to accentuate towards different main Chinese language sport firms, IGG expects a internet loss within the first quarter of 2022, however they’re assured they may overcome these difficulties, they usually look ahead to new sport releases in 2022.