HomePLAYSTATIONEA Sports FC and LaLiga Enter Into Multi-Year Agreement

EA Sports FC and LaLiga Enter Into Multi-Year Agreement

EA and LaLiga introduced they’re getting into right into a multi-year settlement that can permit each events to supply new experiences to followers worldwide. The partnership between EA Sports activities FC and LaLiga will start within the 2023/2024 season with EA Sports activities gaining title naming rights for all LaLiga competitions, a whole rebranding of LaLiga together with all logos, graphics, fonts, and different visible parts, together with new in-game integration, broadcast highlights, and joint commitments to help grassroots initiatives.

Along with the primary and second divisions of LaLiga (Spain’s greatest skilled soccer competitors), LaLiga Guarantees (the league’s annual youth match) and eLaLiga will probably be a part of this new partnership.

“EA SPORTS FC is dedicated to delivering probably the most genuine and immersive experiences in world soccer. Our modern new partnership with LaLiga additional elevates that ambition and solidifies each organizations’ place on the centre of soccer tradition,” stated David Jackson, VP Model, EA SPORTS FC. “The seen attain and scale of this partnership is deeply thrilling, as is the chance to ship unbelievable experiences for followers via in-game innovation, interactive leisure and grassroots initiatives.” 

“EA SPORTS represents the chopping fringe of interactive soccer experiences whereas LaLiga is on the forefront of precise soccer competitions with unmatched in-person, broadcast and digital fan experiences,” stated Javier Tebas, President, LaLiga. “We’ve got been strategic companions with EA SPORTS for years and this expanded settlement is a dedication to offering the following stage of innovation to all soccer followers, a fusion between the digital and actual worlds of soccer.”

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