La Liga, Spain’s prime soccer division, has entered “a one among a form, multi-year partnership” with EA Sports activities.
The league is residence to among the largest soccer golf equipment on this planet, comparable to Actual Madrid and Barcelona.
The sponsorship deal, which Marca studies will value EA €30m euros a 12 months, will embody “title-naming rights for all La Liga competitions” and a “full rebrand of La Liga with EA Sports activities together with all logos, graphics, fonts and different visible components”.
A press release from La Liga additionally particulars the league’s curiosity in know-how and grassroot initiatives with EA to “really immerse followers into the world of soccer” each in actuality and nearly.
This new partnership comes after EA and FIFA parted methods in Might, after 30 years of collaboration between the 2.
May EA have beforehand signed such a deal whereas allied with FIFA? As we beforehand reported, EA has mentioned how the FIFA licensing deal restricted it from bringing in new industrial companions, in addition to the abililty to construct experiences the place soccer followers can watch and create content material.
EA’s sponsorship of La Liga will start within the 2023/24 season, with extra info coming within the subsequent few months.