Name of Obligation followers are switching off from the franchise, Activision’s newest consumer figures counsel.
Month-to-month energetic consumer knowledge revealed by Activision exhibits participant numbers have dipped over the previous 12 months – from 127 million in June 2021 to simply 94 million this yr.
The small print are a part of a tricky spherical of economic outcomes for Activision Blizzard this quarter, regardless of the latest and highly-profitable launch of Diablo Immortal.
General figures for Activision Blizzard noticed income down 28 % year-on-year to $1.64bn, and general complete month-to-month energetic customers down 12 % regardless of development from the Blizzard aspect of the enterprise.
Activision-specific participant numbers have repeatedly fallen every quarter since hitting a excessive level of 150 million month-to-month energetic customers in March 2021.
This era adopted the arrival of Name of Obligation: Black Ops Chilly Conflict, and was boosted by the continued success of Name of Obligation Warzone.
Activision month-to-month energetic customers haven’t fallen this low – or under 100 million – since 2019, when Name of Obligation Cell arrived on the scene.
So, what’s in charge? Activision has acknowledged that final yr’s Name of Obligation: Vanguard was a misfire, whereas it appears doubtless curiosity in Warzone can also be waning – particularly as a substitute arrives later this yr.
All eyes will now be on the dual launches of Name of Obligation: Trendy Warfare 2 and Warzone 2 later this yr for Activision to show issues round.
