HomeNEW RELEASEDNiantic, NBA And The NBPA Team Up For “NBA All-World”

Niantic, NBA And The NBPA Team Up For “NBA All-World”


On June 28, 2022, Niantic introduced a partnership with the Nationwide Basketball Affiliation (NBA) and the Nationwide Basketball Gamers Affiliation (NBPA) to create an unique real-world cellular recreation: NBA All-World. NBA All-World is a first-of-its-kind recreation that can place NBA followers into the real-world metaverse.

NBA All-World is a free-to-play formally licensed geolocation basketball recreation the place gamers can discover, problem, and compete towards as we speak’s NBA ballers of their neighborhoods, then recruit them to their workforce earlier than proving themselves on the court docket.

“NBA All-World represents an business first in sports activities video games, as an unique, real-world cellular recreation that can attraction to informal and core NBA followers alike,” stated Marcus Matthews, Senior Producer at Niantic. “We’re creating and designing a recreation that empowers gamers to signify the place they’re from and showcase their particular person model.”

“By our partnership with Niantic, NBA All-World will present followers throughout the globe the chance to totally immerse themselves into the vitality and pleasure of the NBA,” stated Matt Holt, Head of Client Merchandise on the NBA. “Evident in the secret itself, we sit up for partaking with our followers around the globe by way of this immersive expertise.”

“NBA-All World offers us the chance to deliver NBA gamers into Niantic’s real-world metaverse, opening up paths for followers to work together with them in a brand new approach,” stated Josh Goodstadt, EVP of Licensing for THINK450, the innovation engine of the NBPA. “Niantic has confirmed expertise constructing video games that encourage engagement in native communities, and having our gamers built-in into NBA All-World provides to that immersion.”

Moreover, NBA All-World will embrace the style of the NBA with the flexibility to outfit gamers within the recreation with customized attire.  

Gamers can sign-up to be notified when NBA All-World is on the market of their nation by visiting https://nbaallworld.com.  Those that join will have the ability to expertise an unique NBA All-World AR internet expertise and be the primary to be notified about securing their codename to be used at international launch.



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